Licensing
Who can use the media, and for how long.
Three licenses, no fine-print games. This page is the plain-English version; the binding text lives in the terms.
Listing media
Book any listing package and the media is licensed for that listing — MLS, Zillow and the portals, your social, print, and your brokerage’s marketing of the property. MLS filing is handled: files arrive sized and named right, ready to upload.
- Who holds the license
- You and your brokerage
- What it covers
- Marketing that listing: MLS, portals, social, print, brokerage promotion
- How long it lasts
- The life of the listing and your marketing of it
- Relicensing fees
- None for that listing’s marketing
- What it doesn’t cover
- Other listings, resale of the files, third-party use
- Comes with
- Every listing package, Base through Lux
Short-term rental — lifetime rights
STR owners get burned by relicensing games: switch platforms, rebrand, and suddenly the photos cost money again. Not here. STR packages include lifetime usage rights — the media is yours to use for the life of the property, wherever you list it.
- Who holds the license
- You — the owner or operator
- What it covers
- Running the rental: Airbnb, Vrbo, your direct-booking site, your ads
- How long it lasts
- Lifetime — through rebrands, relists, and re-platforms
- Relicensing fees
- None. Ever. It’s in writing.
- What it doesn’t cover
- Reselling or sublicensing the files to third parties
- Comes with
- STR Essentials and STR Pro
Commercial
Hotels, multifamily, and senior living projects vary too much for one license to fit. Usage, term, and territory are scoped in the quote, in writing, before the shoot — so marketing, ownership, and management all know exactly what they can run.
- Who holds the license
- Named in the quote
- What it covers
- Scoped per project
- How long it lasts
- Defined in the quote
- Relicensing fees
- Defined up front
- What it doesn’t cover
- Anything outside the written scope
- Comes with
- Every commercial quote
One line of necessary formality: Visual Samples retains copyright in the media, and you get the usage rights above — the standard structure for professional media licensing. The binding license text lives in the terms.